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| Customer |
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Bill Kitchens, President
Money Plus |
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| Description
of the Web Site |
Money Plus is a home based marketing business that
reaches it customer base primarily through email and
telemarketing. The parent company passes along a web
site to use, but Mr. Kitchens wanted something more
appealing. In addition, Money Plus would pass the
content of this site down to their customers, so they
needed a way to make the site easily changed by the
customer.
Money Plus also sends email "flyers" to
potential customers who have opted to receive them.
In addition to the design of the Money Plus web site,
I also designed 15 emails that are sent out to potential
customers. These emails act as form letters and use
a database to personalize each one. |
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| My
Roles: |
Webmaster,
Content Developer, Project Manager, Programmer, Consultant |
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| What
I did: |
After consulting
with Mr. Kitchens, I designed the web site using Dreamweaver
UltraDev. I created a database using Microsoft Access that
housed all information that pertained to the Money Plus
site. I then created a the database interactivity that put
that information into the site.
For the convienience of Money Plus and their potential
customers, I created an administration console that would
allow the customer to easily change the information contained
within the database, including company information and their
logo. This allowed them to personalize the site that Money
Plus passes on to them without having any knowledge of web
design or programming.
Next, I created 15 emails that would be sent out to potential
customers. Using a web site marketing company that collects
the email addresses of interested parties, I set up an online
marketing campaign that would automatically send out 15
emails to more than 2000 potential customers each month.
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| Skills
Needed |
- Web Design and Authoring
- HTML, ASP, Javascript, VBScript
- Database design and development
- Dreamweaver Ultradev 4
- Photoshop 6 for Logos, buttons and visual content
- Online business consultation
- Marketing
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***note: Money
Plus no longer exists, so the web site no longer exists. The
web site that you navigate to from this page is for used for
example of my work. Please do not make any attempt at contacting
Money Plus or any of it's affiliates |
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